As a freelance graphic designer, I built the social media presence for this California-based healthcare products provider from the ground up. The company had no existing social media accounts or visual identity for digital platforms, so I started by developing a cohesive visual identity system, including color palette, typography, and content templates, tailored specifically for social media use. From there, I created a monthly content strategy calendar, planning and designing posts that introduced the brand, educated their audience about their products, and established a consistent, professional presence across platforms. This project gave me full ownership of a brand’s digital presence from concept to execution, shaping both the strategic direction and every piece of visual content.
Date: 2024
Name (Firm Name): Healthcare Products Provider
Category: Social Media Strategy, Brand Identity, Content Planning